Search for tag: "customer profiling"

Integrating SAP Customer Data Cloud with SAP Marketing Cloud

With SAP Customer Data Cloud from Gigya and SAP Marketing Cloud, you can use consent driven progressive profiling to learn more about your customers, use the actionable data for audience…

From  openSAP Microlearning on July 25th, 2019 2 likes 421 plays 0  

Interaction Contacts & Your License - SAP Marketing Cloud

This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check. Please also check out this article on CX Works to find…

From  openSAP Microlearning on July 24th, 2019 16 likes 1,240 plays 8  

Planning and Configuring the Contact Data Load - SAP Marketing Cloud

Are you wondering what id origins are and how to configure them? Watch this video to get some important insights and aspects to consider when loading contact & account data into SAP Marketing…

From  openSAP Microlearning on September 6th, 2018 2 likes 2,287 plays 0  

Understanding Contact Data Origins - SAP Marketing Cloud

You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For…

From  openSAP Microlearning on September 6th, 2018 3 likes 1,708 plays 0  

Processing of Imported Data - SAP Marketing Cloud

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

From  openSAP Microlearning on September 6th, 2018 3 likes 1,763 plays 0  

Data Lifecycle Management - SAP Marketing Cloud

Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your…

From  openSAP Microlearning on September 6th, 2018 5 likes 1,563 plays 0  

Checking the Imported Data - SAP Marketing Cloud

When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud. …

From  openSAP Microlearning on September 6th, 2018 0 likes 1,092 plays 0  

Optimizing Target Groups with Machine Learning - SAP Marketing Cloud

Do you want to know how to find the best audience for a planned campaign. If so, check out this video! Please do not hesitate to contact us at cx-enablement@sap.com if you have any questions or want…

From  openSAP Microlearning on August 22nd, 2018 1 likes 1,169 plays 0  

Predictive Studio - SAP Marketing Cloud

This video teaches you how to use the Predictive Studio to create predictive models. Predictive models use algorithms and historical data to calculate scores that give …

From  openSAP Microlearning on June 8th, 2018 2 likes 1,820 plays 0  

Score Builder - SAP Marketing Cloud

This video will show you how to effectively use the Score Builder to create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank…

From  openSAP Microlearning on June 8th, 2018 4 likes 2,022 plays 0  

Score Extensibility - SAP Marketing Cloud

In this video you will learn how to leverage custom fields and views in the Score Builder application. Please do not hesitate to contact us at cx-enablement@sap.com if you have any questions…

From  openSAP Microlearning on June 8th, 2018 0 likes 1,831 plays 0  

Extensibility Options - SAP Marketing Cloud

This video will show you how to extend the standard functionalities of the Consumer and Customer Profiling scenario in SAP Marketing Cloud with custom: fields and logic business objects CDS views…

From  openSAP Microlearning on June 8th, 2018 1 likes 1,884 plays 2  

Products - Use and Resonance - SAP Marketing Cloud

Learn how to use the Products - Use and Resonance app to find out information on products and their rating, thus helping you to select the relevant products to …

From  openSAP Microlearning on June 8th, 2018 4 likes 1,489 plays 0  

Marketing Agreements - SAP Marketing Cloud

In this video you will be introduced to the marketing agreements - their use cases, underlying data model as well as configuration and extensibility options. Please do not hesitate to contact…

From  openSAP Microlearning on June 7th, 2018 3 likes 1,361 plays 0  

Business Administration Tasks and Data Import - SAP Marketing Cloud

After watching this video, you will be able to understand the data import concept and business administration tasks such as: manage interests user lists marketing attribute categories map free texts…

From  openSAP Microlearning on June 7th, 2018 2 likes 1,871 plays 0  

Marketing Areas - SAP Marketing Cloud

Learn about the concept of marketing areas and their various end-to-end use cases in SAP Marketing Cloud. Please do not hesitate to contact us at cx-enablement@sap.com if you have any questions…

From  openSAP Microlearning on June 7th, 2018 4 likes 1,607 plays 0  

Marketing Locations - SAP Marketing Cloud

Learn about features of the marketing locations and how to load them to SAP Marketing Cloud. Please do not hesitate to contact us at cx-enablement@sap.com if you have any questions or want to…

From  openSAP Microlearning on June 7th, 2018 1 likes 1,155 plays 0  

Data Privacy and Marketing Permissions - SAP Marketing Cloud

Learn about the features that SAP Marketing Cloud offers to assure data privacy and the concept behind the marketing permissions. Please do not hesitate to contact us at cx-enablement@sap.com…

From  openSAP Microlearning on June 7th, 2018 2 likes 1,105 plays 0  

Dynamic Customer Profiling - SAP Marketing Cloud

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents. Please do…

From  openSAP Microlearning on February 22nd, 2018 6 likes 5,173 plays 0